Our Work
Selection of Past and Current Assignments
Insight International work scope is broad.  Below few selected client examples provide an overview of whom we have partnered with so far. Due to client confidentiality specific work details are not shared. For a more in depth talk on your specific needs and how we may assist
please do contact us.
7-11 Thailand
Convenience above all
The leading convenience retailer in Thailand with approximately 12000 outlets in the country. Research on customer (traffic) flow in the shops.
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Ipsos
Eye the details...
Insight International has been working with Ipsos for years. We are happy to be their partner throughout their journey.
Assignments include eye-tracking on site, at clients location and various marketing research projects.
Nye Estate Company Limited
Location Location Location
Nye Estate is one of Thailand's leading real estate companies. We explored the potential of new major retail and commercial locations in Thailand with them.
Beaconhouse - Yamsaard School
Seek the Light
Beaconhouse private education is available in Europe and Asia. In Thailand it has several schools. Competitive Analysis on overall brand perception of the school was done.
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Yayoi Restaurants
A dish best served..
Yayoi is an original Japanese restaurant that serves quality, quick, and authentic tasting meals at affordable prices with over 175 branches in Thailand. A major branding exercise was done to solidify Yayoi positioning in the market for future growth.
CP FreshMart
Frozen and still natural
CP FreshMart is a modern mini-mart food retailer with offerings from suppliers and own private label products with 700 branches in various countries. Situational and overall competitive research was performed.
Cosluxe
Makeup and Makeover
Cosluxe is a ladies cosmetics brand in Thailand widely available at all modern trade retailers and online. Consultation on competitive landscape and brand perception was delivered.
The Seasons
How to serve the community
The Seasons is a cozy, open-air community mall located right in the heart of Bangkok. The mall wanted a better understanding on consumer expectations based on customer shopping experience.
Seven Stars Pharmaceutical
How to make the box
Package design for various products were developed for the pharmaceutical manufacturer.
Comfort - Unilever Thailand
Soft as can be
Comfort has been committed to developing fabric softener products for consumers for more than 30 years. Eye-tracking services were performed related to packaging design and product placement.
Unicharm
It matters much how it is put
Japan based Unicharm wanted more understanding on how their branded products displayed in retail stores. Eye-tracking and other tools where used to provide answers.
OSMEP
Many small rivers make an Ocean
OSMEP believes SMEs are the backbone of Thai Economy. They formulate policies and strategies strengthen to strengthen these businesses and Insight International is proud to be associated with them.
Unilever
Look up, down, right and left
Instore product shelf testing with eye tracking were performed to evaluate position and purchase attraction for potential buyers.
The Federation of Thai Industries
Sit, rest and stand
Strategic studies on the Thai furniture industry was conducted to evaluate its competitiveness in the region.
PatRangsit Hospital
Patient quality care
This client approached us for consultation and business analysis on the hospital's positioning in the wider Bangkok area.
Procter & Gamble
Finding the right spaces
Various eye tracking studies have been done together with P&G to find the right spaces for their products.